According to successful entrepreneur - Randon Morris, the coronavirus pandemic has brought stress to an all-time high for many people. Besides the health concerns of COVID-19, women business owners face many other challenges as their businesses and home lives have turned upside down. As a mom of four and CEO of a company, I empathize with women trying to do it all in the new normal. In this post, I'll share some of my own personal and professional strategies for navigating through the fear and uncertainty of the pandemic.
1. Focus on the Positive
Dwelling on what's not going well and beyond your control only exacerbates stress, anxiety, and feelings of helplessness. Worry and negativity are counter-productive and a waste of mental energy. Like many individuals, this is something I know but often need to remind myself of, says Randon Morris.
Throughout the pandemic, I've been careful to focus on the benefits that have come from being locked down. For example, without commuting to the office and attending in-person engagements, my life has become much less rushed. It made me realize that the constant go-go-go of pre-COVID life amplified my anxiety. Now, I feel more relaxed and have more flexibility with my time. Working from home gives me more quality family time. Also, even though my employees now work remotely, we've developed stronger personal bonds. Our shared concerns and challenges over COVID-19 have facilitated more open, transparent conversations about our feelings.
2. Brainstorm Opportunities for Your Business
The pandemic created new challenges for everyone, including customers. If you’ve experienced declining sales of existing products and services, think creatively about generating revenue by satisfying customers’ emerging needs.
As you consider possible new revenue streams for your business, Randon Morris recommend talking with existing customers. Ask them for their thoughts about how you might adapt your services or products to help them solve their issues and satisfy their needs. There may be untapped potential that you haven’t yet thought of on your own.
3. Make Room in Your Schedule for Self-Care
At the start of the pandemic, social media was ablaze with humor centered on gaining the "COVID 19" from indulging in bags of potato chips and wine while quarantined. Many people found solace in comfort food and alcohol. But vices are only a temporary fix to alleviating stress. That kind of lifestyle isn't sustainable if you want to be a healthy and productive business owner.
One of the bright sides to having fewer places to go is that there’s more time for self-care. Take advantage of it! Essentially, there’s no excuse not to take better care of yourself now. First and foremost, healthy habits can help you fight off and recover successfully from illnesses. Second, self-care helps to ensure you are at your best mentally and physically for your family and your business.
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